Commercial Manager

• Recommend and execute compelling promotions, sales campaigns and offerings to drive customer acquisition and engagement;
• Architect user experience and manage workflow of TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth for Cooking Essential Goods and other productions belongs to Groupporfolios and partners.
• Identify business needs, develop project requirements and other documentation as required; focus on TikTok, Shopee, Lazada, and Facebook bases.
• Identify new areas of eCommerce opportunity beyond current organizational thinking, for TikTok, Shopee, Lazada, and Facebook.
• Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions, for TikTok, Shopee, Lazada, and Facebook.
• Proven leadership of large eCommerce projects aross all functions.
• Extensive knowledge of e-commerce technology and sophisticated analytics;
• Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
• Plan, manage, and optimize ad spend across TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth for Cooking Essential Goods.
• Set KPIs, develop growth strategies, and align campaigns with commercial objectives to drive sales and optimize ROI.• Lead TikTok ad campaigns, including livestream ads, shopping videos, and video content, ensuring leadership in the category.
• Run other kinds of Ad & Media for TikTok, Shopee, Lazada, and Facebook as key strategy of Ecommerce which can drive the performance of channels as KPIs assigned, with creativeness and focused plan across functions.
• Analyze and report on campaign performance; provide data-driven recommendations for optimizing ad spend and improving conversion rates.
• Stay updated on e-commerce trends and social commerce best practices to keep campaigns fresh and competitive.
• Stay and develop the CRM programs for TikTok, Shopee, Lazada, and Facebook as strategy.
• Other tasks assigned by CEO and Deputy CEO to drive the key strategy across all functions

Qualifications:

• 5 years of experience in digital media and ad campaign management, particularly in the FMCG or F&B sectors.
• Proven expertise in TikTok, Shopee, Lazada, and Facebook ads, with a focus on performance marketing.
• Strong analytical skills for tracking performance metrics such as CTR, ROAS, and conversion rates.
• Experience working in a fast-paced environment and collaborating with multiple teams.
• Excellent communication and teamwork skills, with the ability to take initiative in strategic decision-making.

Preferred Skills:

• Experience in Cooking Essential Goods or FMCG products.
• Knowledge of Southeast Asian e-commerce platforms and consumer behavior.
• Strong Presentation, oral and written communication skills required.
• Excel in strategy and planning skills, budget and P/L management;
• Expertise of emerging E-commerce tools and technologies, for TikTok, Shopee, Lazada, and Facebook.
• Strong analytical skills and data-driven thinking;
• Experience managing and mentoring direct report(s) and a track record of helping more junior team members develop and excel;