Creator Management Specialist

1. Creator & Affiliate Network Development
   • Research the market, competitors, and consumer behavior across TikTok Shop, Shopee, Lazada, and Facebook.
   • Develop and execute a Creator & Affiliate strategy to expand the company’s MCN (Multi-Channel Network).
   • Build and manage a network of Top-tier KOLs, KOCs, Influencers, and Affiliate Partners to drive high-converting sales campaigns.
   • Establish relationships with agencies, MCNs, content creators, fan pages, and groups to optimize Social Commerce revenue.
2. Creator Management & Campaign Execution.
   1. Oversee high-revenue live streaming sessions, ensuring performance meets a minimum of $20,000 per session per top Creator.
   2. Manage KOL/KOC booking, product placements, and livestream collaborations across platforms.
   3. Provide training, support, and guidance to Creators to maximize engagement & conversion rates.
   4.  Work closely with Production & Creative teams to align content quality with brand objectives.
   5. Propose and manage commission structures, promotional campaigns, and performance-based incentives for Creators.
3. Performance Management & Optimization
   • Track and analyze the Affiliate & Creator network performance, ensuring P&L targets are met.
   • Organize events, workshops, and training sessions to enhance Creator effectiveness.
   • Manage affiliate contracts, reconciliation, performance tracking, and monthly reporting.
   • Collaborate with E-commerce, Marketing, CRM, and Brand teams to align affiliate strategies with overall business objectives.

Education & Experience:

• 2-3 years of experience in digital media and ad campaign management, particularly within the FMCG or F&B sectors.
• Proven expertise in performance marketing for TikTok, Shopee, Lazada, and Facebook.
• Experience working in a fast-paced environment and cross-functional teams.
• Background in Cooking Essential Goods or FMCG, with strong industry connections.
• Knowledge of Southeast Asian e-commerce platforms and consumer behavior.

Skills & Competencies: 

• Strong ability to strategize and execute e-commerce campaigns effectively.
• Excellent communication, negotiation, and relationship management skills.
• Proficiency in budget management, P&L analysis, and business planning.
• Familiarity with emerging e-commerce tools and technologies.
• Strong presentation skills, with the ability to articulate strategies to stakeholders.
• Experience in managing and mentoring team members is a plus.