CREATIVE COPYWRITER

1. Insight-led idea development & creative writing (35%)
– Study consumer insight and brand strategy, then translate them into content concepts and
copy that are on-strategy and on-brand
– Develop ideas, build concepts, and write scripts for short-form video, social posts, and content
campaigns in a hook – body – CTA structure
– Write across formats: captions, scripts, branding, engagement, and sales content tailored to
each platform
2. Trend research & algorithm optimization (25%)
– Track and analyze content trends on TikTok, Instagram, YouTube Shorts, and Facebook
– Analyze algorithm shifts; apply insights to content structure, hooks, and formats
– Maximize organic reach and engagement through continuous optimization
3. AI content & AI workflow (20%)
– Proficiently use AI content tools: ChatGPT, Claude, Runway, Kling, Pika, HeyGen
– Apply AI workflows to accelerate and elevate the content production process
– Propose and standardize the AI content pipeline for the team
4. Account & cross-team collaboration (10%)
– Work with the account/client team to take briefs, align on brand strategy, and manage
feedback and revision cycles
– Collaborate with marketing, design, and production to build concepts fit for each campaign and
keep content consistent with brand identity
5. Performance measurement & content optimization (10%)
– Analyze performance metrics (views, watch time, CTR, engagement rate) per piece of content
– Draw insights to improve subsequent content and propose strategy adjustments when needed
 

1. Education & Experience
– University degree in Communications, Marketing, Journalism, Graphic Design, or a field related
to digital content production
– 2–4 years of experience in content writing/copywriting for social platforms (TikTok, Instagram,
YouTube Shorts, Facebook)
– A portfolio of content/scripts demonstrating concept thinking, storytelling, and platform fluency
is required
Preferred candidates:
• Experience translating consumer insight and brand strategy into content that performed
• Hands-on experience with at least 2–3 AI content tools in real work
• Have built or helped standardize an AI content pipeline in a team environment
2. Professional Skills
– Consumer insight & brand strategy: able to read insight and brand direction and turn them into
on-strategy content
– Writing scripts and copy in a hook – body – CTA structure for short-form video and social
– Concept and storytelling thinking: turning abstract ideas into structured, emotive, leading
content
– Proficient with AI content tools: ChatGPT, Claude, Runway, Kling, Pika, HeyGen and AI
workflow tools
– Solid grasp of algorithms and user behavior on TikTok, Instagram, and YouTube Shorts
– Able to read and analyze social metrics (views, watch time, CTR, engagement) to adjust
content
– Basic use of short-form video editing tools (CapCut, Premiere Pro) to support production is a
plus
– English: fluent, oral and written (IELTS 6.5 equivalent) — able to work with international briefs,
trends, and AI tool documentation
3. Attributes & Attitude
– Proactive and flexible, able to handle deadline pressure in a fast-paced production
environment
– Willing to revise across multiple rounds and continuously optimize based on team and client
feedback
– Curious about new AI technology, proactive in experimenting and sharing with the team
– Solutions-oriented, with a positive, collaborative attitude across marketing, design, production,
and account